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I think the following findings are extremely important for anyone looking to leverage the Internet as a key marketing channel in Kenya, targeting Kenyans: 1. Their mainstays, and core business remains internet search and online ads.Google recently set-up shop in Nairobi which is the regional HQ for East Africa.Google Adwords ( and Google Adsense ( are the money machines behind their record earnings these last few years.
Last month, I had the opportunity to attend a pretty large and well attended ICT Conference in Addis Ababa, Ethiopia.
My presentation was on internet marketing within a Pan-African context.
In the course of doing my research using Alexa ( a web site ranking service, I was very surprised to learn that Kenyaâ€™s most popular web sites have changed significantly in the last year or so. , Google and the Daily Nation that receive tremendous traffic, as can be expected. I am guessing here but I would bet that the main activity on this site is email and perhaps online chat. email addresses and messenger accounts and this is the confirmed main activity in lots of cybercafÃ©s.
However, even within the top ten, as of this writing, there are many that I had not anticipated, especially those that are social networking sites. So, if I were a marketer trying to reach out online in Kenya, I would buy ads in Yahoo! Google Kenya ( Google, unless you have been under a rock for the past few years is a company bent on world domination, seriously!
The number three (3) ranked site in Kenya is Googleâ€™s global site at This ranking also suggests to me that lots of companies are losing productivity as all their workers are busy poking and adding friends to their lists every day.
At the same time, any marketer should salivate at the opportunity to reach the Kenyan Face Book market.A few months ago, Face Book launched profile pages which let companies market themselves to Face Book users.This initiative, in conjunction to buying ads on Face Book presents a compelling proposition to reach Kenyanâ€™s online. Windows Live Search ( Windows Live Search is Microsoftâ€™s Search Engine.A latecomer to the search game, Live Search has grown significantly in the last few years but still lags a distant third to Google and Yahoo! However, in terms of indexing and quality results, itâ€™s been quite impressive.Like with the other leading search engines, Live Search enables advertisers to market their offerings using sponsored listings, much like Google Adwords.As of this writing, Microsoftâ€™s bid at US$ 44 Billion for Yahoo!